Benetton UNHATE, a new global advertising campaign showing series of photo montages of political and religious leaders kissing is now a controversial photos. A lot bad comments about the photos spread out when they saw the photos.
See the Controversial Benetton ad Photos below:
Hence,Benetton pulled out their controversial ad showing the Pope kissing Imam photo.
Another Benetton ad also shows US President Barack Obama kissing Chinese counterpart Hu Jintao in one picture and Venezuelan leader Hugo Chavez in another.
Here's the story:
Italian clothes company Benetton backed down and pulled a photo montage showing the pope kissing a leading imam from its new global ad campaign on Wednesday after the Vatican issued a stern condemnation.
The company, which is no stranger to controversy over its advertising campaigns, said it was "sorry that the use of the image had so hurt the sensibilities of the faithful".
The statement came shortly after the Vatican expressed "the firmest protest for this absolutely unacceptable use of the image of the Holy Father".
Benetton's poster showed Pope Benedict XVI kissing on the lips Egypt's Ahmed el Tayyeb, imam of the Al-Azhar Mosque in Cairo and a leading voice in Sunni Islam.
It launched Wednesday a new global advertising campaign called UNHATE that contained a series of photo montages of political and religious leaders kissing.
See the Controversial Benetton ad Photos below:
Hence,Benetton pulled out their controversial ad showing the Pope kissing Imam photo.
Another Benetton ad also shows US President Barack Obama kissing Chinese counterpart Hu Jintao in one picture and Venezuelan leader Hugo Chavez in another.
Here's the story:
Italian clothes company Benetton backed down and pulled a photo montage showing the pope kissing a leading imam from its new global ad campaign on Wednesday after the Vatican issued a stern condemnation.
The company, which is no stranger to controversy over its advertising campaigns, said it was "sorry that the use of the image had so hurt the sensibilities of the faithful".
The statement came shortly after the Vatican expressed "the firmest protest for this absolutely unacceptable use of the image of the Holy Father".
Benetton's poster showed Pope Benedict XVI kissing on the lips Egypt's Ahmed el Tayyeb, imam of the Al-Azhar Mosque in Cairo and a leading voice in Sunni Islam.
It launched Wednesday a new global advertising campaign called UNHATE that contained a series of photo montages of political and religious leaders kissing.
