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Sunday, July 19, 2009

Toshiba adopts Blu-ray Player



Exactly a year and five months after Toshiba brought an end to the high-definition disc format war, the Japanese consumer electronics company confirmed its plans to produce its own Blu-ray Disc player. Previously, rumors trickled in about Toshiba considering such a move; Japanese newspaper Yomiuri Shimbun this weekend reported that Toshiba will adopt the format it once battled against.

The format war was vigorously fought, as Toshiba and Microsoft backed HD DVD, and Sony, Panasonic, and a consortium of consumer electronics companies promoted Blu-ray Disc. The winner of this battle would control over the lucrative, high-definition successor to the quarter-of-a-billion dollar standard-definition DVD business.

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